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The restaurant company leverages influencers for its omnichannel marketing approach, and CMO Kieran Donahue recently added an NIL campaign featuring student-athletes.
The restaurant company’s influencer strategy, driven by CMO Joel Yashinsky, has yielded higher reach and engagement, while also attracting younger demographics.
CMO Tariq Hassan has driven tremendous success with the restaurant company’s influencer strategy, leveraging both celebrities and fans to drive sales and traffic through several campaigns.